Kold-Draft…you’ve come a long way, baby. It seems like yesterday, but the Kold-Draft classic ice cube revolution is now in its ninth year (as far as Icesurance is involved) and growing. This is not as much a testament to Kold-Draft, the machine or the factory, as it is a testament to the foresight and commitment of those who recognized a clear difference in the quality of the ice cube in both form and function.
Many of us who were making a living selling and leasing commercial ice machines had come to think of the cube size and shape as an irrelevant factor. The engineers who designed the major brand ice machines seemed focused only on satisfying the needs of C Stores & Fast Food outlets where ice cubes are not even visible in the opaque paper cups with lids. The result was that the needs of the rest of the food and beverage industry, for better or worse, were not addressed and they had no real choice but to use the same ice as Jack in the Box or Circle K.
So Icesurance would like to thank some of the visionary folks, like Dale DeGroff and Julie Reiner, who have re-introduced the classic square ice cube back into the daily consciousness of the American consumer. And now, nearly a decade later, the brand is stronger than ever because it looks good, it lasts long and it is better quality. Because the mixologists were right.